Understanding the Spike What is the Spike? In the world of marketing, the “spike” represents that exhilarating moment when a campaign hits peak performance. It’s that burst of energy that a brand experiences, often manifested in high engagement rates, significant sales boosts, or viral social media activity. From my experience, the spike is thrilling—it’s like […]
Spike & Sustain: The Secret Strategy That Makes Brand Campaigns Profitable
