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Google SGE, Microsoft Copilot, ChatGPT, Perplexity, and the Future of Search: Is Your Business Ready?

Posted on June 3, 2026

Understanding the Impact of AI on Search Engines Trends in Search Technology As someone who’s been in the marketing game for years, I’ve seen a lot of changes, but the integration of AI into search engines is one of the most profound. Trends indicate that we’re moving away from traditional keyword-focused searches and towards an […]

Is Your Marketing Actually Driving Revenue? The Incrementality Test You Need

Posted on June 3, 2026

Understanding Incrementality What is Incrementality? When I first dove into the world of marketing, I often heard about incremental changes. But what does that mean in terms of driving revenue? Incrementality refers to the additional value generated through specific actions—like a marketing campaign that leads to extra sales beyond what would have happened anyway. Understanding […]